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Registro Completo |
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Biblioteca(s): |
Embrapa Gado de Corte. |
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Data corrente: |
27/03/2012 |
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Data da última atualização: |
30/03/2012 |
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Tipo da produção científica: |
Artigo em Anais de Congresso |
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Autoria: |
MALAFAIA, G. C.; AZEVEDO, D. B. de; COSTA, F. P. |
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Afiliação: |
GUILHERME CUNHA MALAFAIA, CNPGC; DENISE BARROS DE AZEVEDO, UNIDERP; FERNANDO PAIM COSTA, CNPGC. |
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Título: |
Towards a social construction of competitive advantages in the brazilian beef cattle industry: an approach of local agro-alimentary systems |
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Ano de publicação: |
2011 |
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Fonte/Imprenta: |
In:INTERNATIONAL AGRIBUSINESS PAA-PENSA CONFERENCE, 8., 2011, Buenos Aires. The multiple agro profiles: how to balance economy, environment and society: papers. Buenos Aires: Food and Agribusiness Program - PENSA, 2011. |
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Páginas: |
p.938-952 |
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Idioma: |
Inglês |
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Notas: |
VII Congreso Internacional de Agronegocios PAA-PENSA. Collective actions and social capital. |
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Conteúdo: |
Due to its heterogeneous resources, the peculiarity of a certain Region or Country provides specific attributes to a product (quality), possibly generating competitive advantages. Consequently, the definition of these attributes supposes the existence of coordination between a large number of agents in which the negotiation of rules and norms define the social construction of competitive advantages. Therefore, the article aims to identify how the coordination of strategic territorial assets established by the Producers Association in the beef cattle production chain in Rio Grande do Sul has contributed for the social construction of competitive advantages. The research comprises a case study, with the application of in-depth interviews with members of the Association. The results point out that a local agro-alimentary system can be considered more or less articulate depending on which quality conventions ? or combination of conventions ? are present throughout the system. These dynamics are linked to the legitimacy of its governance forms, or in other words, the acceptance of the firm?s resource organization models and the coordination of inter-firm resources. The specificity of the product therefore derives from the variety of ways the strategic territorial assets are coordinated. |
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Palavras-Chave: |
Bovinocultura de corte. |
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Thesagro: |
Agronegócio. |
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Categoria do assunto: |
E Economia e Indústria Agrícola |
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URL: |
https://ainfo.cnptia.embrapa.br/digital/bitstream/item/56755/1/VIII-International-Agribusiness-PAA-PENSA-Conference-2011-Argentina.pdf
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Marc: |
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001 1920443
005 2012-03-30
008 2011 bl uuuu u00u1 u #d
100 1 $aMALAFAIA, G. C.
245 $aTowards a social construction of competitive advantages in the brazilian beef cattle industry$ban approach of local agro-alimentary systems$h[electronic resource]
260 $aIn:INTERNATIONAL AGRIBUSINESS PAA-PENSA CONFERENCE, 8., 2011, Buenos Aires. The multiple agro profiles: how to balance economy, environment and society: papers. Buenos Aires: Food and Agribusiness Program - PENSA$c2011
300 $ap.938-952
500 $aVII Congreso Internacional de Agronegocios PAA-PENSA. Collective actions and social capital.
520 $aDue to its heterogeneous resources, the peculiarity of a certain Region or Country provides specific attributes to a product (quality), possibly generating competitive advantages. Consequently, the definition of these attributes supposes the existence of coordination between a large number of agents in which the negotiation of rules and norms define the social construction of competitive advantages. Therefore, the article aims to identify how the coordination of strategic territorial assets established by the Producers Association in the beef cattle production chain in Rio Grande do Sul has contributed for the social construction of competitive advantages. The research comprises a case study, with the application of in-depth interviews with members of the Association. The results point out that a local agro-alimentary system can be considered more or less articulate depending on which quality conventions ? or combination of conventions ? are present throughout the system. These dynamics are linked to the legitimacy of its governance forms, or in other words, the acceptance of the firm?s resource organization models and the coordination of inter-firm resources. The specificity of the product therefore derives from the variety of ways the strategic territorial assets are coordinated.
650 $aAgronegócio
653 $aBovinocultura de corte
700 1 $aAZEVEDO, D. B. de
700 1 $aCOSTA, F. P.
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Embrapa Gado de Corte (CNPGC) |
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